The 20th Guizhou Tourism Development Conference, themed “Integration of Culture, Tourism and Sports for Enjoying Sojourn Life”, was held in Guiyang on March 30. At the opening ceremony, Ms. Pansy Ho, Group Executive Chairman and Managing Director, was awarded the title of “Guizhou Culture and Tourism Promotion Ambassador.”
Ms. Pansy Ho said, “As a highly influential cultural tourism brand, ‘Colorful Guizhou’ embodies the enchanting beauty of Guizhou’s landscapes and its intangible cultural heritage, with distinctive features and unique charm. It is truly a cultural tourism gem worthy of global. Going forward, as part of Guizhou’s cultural tourism promotion, I will fully leverage my resources and platform advantages in the cultural tourism industry both domestically and internationally to showcase Guizhou’s landscape beauty to the world, inherit and promote Guizhou’s cultural allure, deepen international exchanges and cooperation in Guizhou’s cultural tourism sector, and work with like-minded partners to jointly foster a new landscape of high-quality development for Guizhou’s cultural tourism.”
Ms. Pansy Ho has long been a strong supporter of the development of Guizhou’s cultural tourism industry. She currently serves as the Global Promotion Ambassador for the Miao Embroidery Industry in Qiandongnan, Guizhou, and the Cultural and Tourism Ambassador for Bijie, Guizhou. She has visited Miao villages in Guizhou on multiple occasions, experiencing Miao embroidery, conducting exclusive interviews and filming, and has led the Group and NEW BUND 31 to co-host “A Lasting Heritage From Fingertips: MIAO Embroidery Art Exhibition,” helping to promote and showcase Guizhou’s intangible cultural heritage. Looking forward, under Ms. Pansy Ho’s leadership, the Group will continue to implement its “Tourism+” development strategy, leveraging its extensive industry knowledge and resources to safeguard and transmit the intangible cultural heritage in innovative ways, promote the profound traditional Chinese culture, and adhere to the principle of “shaping tourism with culture activities and promoting culture through tourism,” so as to foster the high-quality, integrated development of the cultural tourism sector.