Last week, NEW BUND 31, the Group’s mixed-use cultural development project in Shanghai, formed a strategic partnership with the prestigious Shanghai Theatre Academy. Through this collaboration, NEW BUND 31 and Shanghai Theatre Academy will work closely in three key areas: talent cultivation, artistic innovation, and industry synergy. Together, they aim to create a powerful alliance that brings the concept of “Art + Business + Technology” to life, driving high-quality development in China’s cultural industry.

As part of this partnership, NEW BUND 31 will collaborate with Shanghai Theatre Academy to launch the “NEW BUND 31 Young Creator Program,” nurturing emerging talents in art and culture while helping their works reach the international stage. Both parties will also explore cutting-edge art forms, empower art through technological innovation, and promote the integration of art and technology. By co-creating an ecosystem for the cultural industry, they aim to contribute to the growth of the cultural sector across the Yangtze River Delta and the entire nation. Additionally, Shanghai Theatre Academy will host seminars, workshops, and art events at NEW BUND 31, bringing art closer to the public and integrating it into daily urban life.

Shanghai Theatre Academy, one of China’s leading institutions of higher education in the arts, boasts a history of nearly 80 years and has cultivated numerous outstanding talents in the country’s artistic and cultural fields. Meanwhile, NEW BUND 31, as an emerging cultural and artistic landmark in Shanghai, offers international perspectives and state-of-the-art cultural facilities. By combining their strengths, the two parties will explore innovative ways to integrate art and technology, advancing NEW BUND 31’s mission of preserving cultural heritage while fostering innovation.