The 2026 Hong Kong Tourism Development Forum was successfully held in Hong Kong from 9 to 11 June. As a collaborating organization of the forum, Shun Tak Group took an active part in the event. Representatives from multiple business segments attending various activities and setting up an exhibition booth. The Group exchanged insights with tourism practitioners, international tourism organizations, as well as industry experts and scholars from across the globe. Through forum discussions and networking dinner, the Group shared its experience in cultural tourism operations and explored the future direction of high-quality tourism development with industry peers.

Under the theme “Win-Win Cooperation · Tech-Empowerment — Supporting Hong Kong in Consolidating Its Position as a World-Class Premier Tourism Destination,” the forum highlighted Hong Kong’s unique strengths as a “super connector” and its role in strengthening connectivity and serving as a bridge linking Chinese Mainland and global markets. It explored a new direction for tourism development driven by cultural depth, experiential value, technological application, and cross-sector integration, with the aim of fostering a new landscape for cultural tourism collaboration, identifying new pathways for technology empowerment, and jointly ushering in a new golden era for the tourism industry. Shun Tak Group has long embraced its “Tourism+” development strategy. Leveraging the distinctive strengths of its core businesses, including Artyzen Hospitality Group, Macau Tower, and TurboJET, the Group integrates the advantages of hospitality, cultural and leisure, and transportation offerings to continuously enrich destination experiences, create travel experiences with greater depth and distinctive character, and support tourism connectivity across the Guangdong-Hong Kong-Macao Greater Bay Area (GBA).

Looking ahead, the Group will continue to capitalize on the strengths of its “Tourism+” development strategy, seize opportunities, deepen business synergy, and advance cultural connection and innovative experiences in tandem, injecting new momentum into the development of Hong Kong, Macao, and the GBA as world-class tourism destinations, while promoting the high-quality development of the cultural tourism industry.