Artyzen Hospitality Group (“AHG”), a subsidiary of Shun Tak Holdings Limited, announced the launch of “Artyzen Rewards,” its inaugural member loyalty programme. Built on the WeChat Mini-Program, “Artyzen Rewards” not only brings together Artyzen properties across key Asia-Pacific destinations including Beijing, Shanghai, Zhuhai, Chongqing, Macao, and Singapore, but also draws on the strength of parent company Shun Tak Group’s highly integrated business portfolio and connects hotel stays with transportation and cultural tourism experiences, offering a new generation of travellers a more immersive journey shaped by cultural depth and genuine emotional connection, guided by the philosophy of Emotional Wisdom.

Today’s travellers want more than a comfortable room. Across the cultural tourism landscape, guests are looking for stays that feel personal, socially connected, and aligned with their values. In response, “Artyzen Rewards” delivers meaningful value through convenience, flexibility, and personalised privileges. The ambition is to build a culturally enriched travel community that recognises every stay, interaction, and preference, and turns them into thoughtful benefits and curated local discoveries at every destination.

The launch of “Artyzen Rewards” also reinforces the alignment between Artyzen and Shun Tak Group under the “Tourism+” strategy. It unlocks cross-category privileges across the Group’s diversified portfolio, including Macau Tower, New Bund 31 Shanghai, Artyzen Club and TurboJET, turning a hotel stay into a more complete cultural lifestyle journey. The Artyzen Studio series further brings this philosophy to life by transforming intangible cultural heritage craftsmanship into hands-on local experiences.

Mr. Rogier Verhoeven, Executive Director and President, Group Hospitality Division of Shun Tak Holdings Limited, said: “Artyzen has always been rooted in China, and the communities around our hotels. While others lead with luxury, we lead with people. ‘Artyzen Rewards’ is our way of putting that conviction into practice, using the hotel as a bridge between guests and the cities, cultures, and communities that make each destination worth visiting. Our hope is that every stay becomes more than a rest stop. It becomes a genuine encounter.”